Bayer Environmental Science is one of three major divisions of Bayer Pharmaceuticals, responsible for product research, manufacturing and sales of Vector control focusing on anti-Malaria products.
The Market is constantly swamped with cheap products that disrupt the sales channels and undermine the cohesiveness in combating the spread of Malaria in tropical regions.
Our response was the realization that this is a B2 project rather than a wholesale/retail distribution and this insight lead to a “Mission” – a campaign that involved all stakeholders as members of the mission across Africa to tackle the scourge of Malaria.
Initial indications are that the campaign is a success and is now being rolled out by Bayer in other tropical regions in South America and Asia.
The Mission campaign was subsequently adapted for global usage by Bayer.